Job Summary: The Director of Communications is focused on helping St. Mary Parish and School grow by engaging parishioners, and non-parishioners within the geographic parish boundaries of St Mary Hales Corners. The ideal candidate is a professional who can help develop our brand and champion the mission of the Parish while enhancing our reach through multiple coordinated communication channels. Knowledge, Skills, & Abilities: K: Knowledge Practicing Catholic required Bachelor's degree or equivalent experience required Marketing, Graphic Design or Communications Three years of experience in Marketing, Advertising and Brand Development including relevant Social Media experience. Supervisory experience preferred Working knowledge in MS Office and Google products required S: Skills Able to lead prayer in small and large group settings Comfortable discussing faith Professional working attitude and collaborative approach Strong verbal and written communications skills Strong organizational skills Strong planning and organizational skills Strong logistical skills and the ability to manage competing priorities Strong technology, social media and website management skills A: Abilities Ability to multitask and prioritize Ability to make decisions, attentive to details, and troubleshoot Ability to maintain confidentiality Ability to maintain a professional office atmosphere Ability to build, support, and grow teams of engaged volunteers Ability to develop and implement communication plans Duties and Responsibilities: Develop a marketing plan for growth and vision of the Communications Ministry with staff and volunteers to help St. Mary Catholic Faith Community grow both in the school and parish community. Marketing Strategy: Develops and ensures consistency in brand identity Develops and maintains annual communications calendar Standardizes messages achieving synergies across all communications media and methods. Collaborates in the planning and development of marketing materials for: Pastoral Council Finance Council School Advisory Commission Stewardship Commission Discipleship Commission Spiritual Life and Worship Commission Assists other ministries in developing marketing materials. Ensures effective use of external and external methods of communication and coordinates postings across media (TV, print, mail, website Focknotes etc). Social Media Develop and implement a social media strategy. Oversee all parish and school social media accounts. Ensure mission focused information is posted timely and daily and consistently Develops and implements metrics to gauge the success of postings Website Oversee the parish and school websites Promotes website as an effective communication tool Creates and updates content Directly seek and publish materials from Pastor, Directors and Principal Parishioner Engagement Responsibilities: Champion the mission of the parish to grow disciples internally and externally Enhances effectiveness through volunteer engagement in the Communication Ministry. Recruits, screens, trains, and develops communication ministry. Develops, monitors and maintains a marketing production process Endures communication teams stay on brand Develops, manages and maintains a library of video and photos Coordinates event publicizing opportunities, mobilizing volunteers ensuring we capture relevant social media info (photos / video) for posting after events Engages broader community beyond parish to grow parishioner base Planning Responsibilities: Develop brand consistent calendar of communications for all Parish teams (Liturgy, Discipleship, School, and Administration) Assist Directors and Principal to amplify the messages of our missions while coordinating frequency and timing across our audiences. Administrative Activities: Measures effectiveness of all marketing efforts to strategic plan goals Proposes, manages and complies with annual communications budget Manages contracts for website and printing Ensures all communications reflect Catholic Identity Keeps Parish Staff informed Other Responsibilities: Collaborates and acts as a resource for staff and parish meetings Fosters positive public relations in and outside the parish/school Attends respective Archdiocesan and Deanery workshops/programs, as directed Other duties as assigned
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